Your negotiations with the retailer shouldn't be limited to defending your current business.
It's an opportunity to show where you and your sales partners can unlock incremental growth together.
Worldpanel by Numerator helps you go beyond sales performance to uncover customer behaviors, opportunities, and actions that can strengthen your next conversation with the retailer.
Do you know what your biggest retail opportunities are?
The numbers tell you what happened. Customer behavior can
help you understand why — and what to do next.
- Which categories still have untapped growth potential?
- Where are your competitors strongest?
- Which consumer groups represent your biggest opportunity?
- Where could your range work harder?
- Which promotions are the most effective?
- Where could stronger retailer loyalty unleash incremental growth?
Worldpanel by Numerator helps you answer these questions
and build a stronger evidence base for your next negotiation.
Look at it. Know it. Take action.
A simple mechanism to turn customer proof into business impact.
SEE IT
Reveal the opportunity through a buyer-driven perspective.
Explore customer conversion, frequency and repeat purchases,
purchase variances, pricing and promotion effectiveness,
competitor strengths, and customer and mission needs.
KNOW IT
Discover your opportunities.
Understand where your brand is gaining or losing according
to the retailer, which customers are driving that performance,
and where spend is being lost. Identify opportunities in
loyalty, change, range, assortment, and promotions.
ACTION IT
Turn insight into business impact.
Move from identifying an opportunity to creating an
actionable business story. Use consumer evidence to
guide category growth initiatives, innovation plans,
customer activation, and subsequent sales discussions.
From performance evaluation to commercial action
A four-step journey that connects customer insight to important decisions, creating value for you and your channel partners.
Creating value for you and your channel partners
Stronger bargaining isn't just about asking for more. It's about demonstrating where the evidence shows there's more to be gained.
- Make informed decisions using credible data
- Increase customer retention and conversion
- Identify unbiased opportunities and challenges
- Respond strategically and tactically to changing market dynamics
- Optimize product assortment
- Strengthen conversations between retailers around incrementalgrowth
What will you bring to your next negotiation with the retailer?
Go beyond just performance reporting. Find the opportunity. Understand what drives it. Turn it into action.